Westbank Futbol Club
A campaign designed to grow girls’ soccer through stories of confidence, development, and belonging.
Industry
Youth Soccer Club
Scope of work
Campaign Strategy & Social Media
Duration
On going
Challenge
WFC needed to grow participation among girls, but many families saw only single seasons, not a clear path from recreational play through academy and competitive soccer.
There was no consistent storytelling to show prospective families that path, or what girls actually experience at each stage along the way.
Goal
She starts here. She grows here. She competes here. That idea was the foundation, showing families a path, not just a season.
The campaign would carry that idea across every touchpoint, storytelling, testimonials, and targeted advertising working together.
Solution
Mark'd built a campaign blending emotional storytelling, parent testimonials, and player-focused content across Reels, Stories, and posts.
Targeted Meta advertising extended the campaign's reach beyond organic content, a July 2026 summer workout program, hosted in partnership with Academy of Our Lady High School, brought that message to life in person, and a separate tryout campaign turned interest into registration.
